The most exciting innovations are coming from small startups who are largely unknown to the wider industry.

Now in its third year, the Fi Global Startup Innovation Challenge 2018 will give startups the opportunity to pitch their idea to the whole host of F&B industry players that make up the show’s 500+ exhibitors and 10,000+ attendees.

The shortlisted startups will pitch live between 15.45 and17.30 on Tuesday 27 November 2018 at the Industry Insights Theatre. The winners will receive their award following the live pitches.

All shortlisted startups will have access to the Startup Lounge at the Industry Insights Theatre, to meet and network with visitors to Hi Europe. They will also have listings in the Hi Europe show catalogue and on ingredients Network, Fi Global’s online product directory.

This year’s categories are:

  • Most Innovative Healthy Food or Beverage Ingredient
  • Most Innovative Plant-Based Finished Product
  • Most Innovative Technology or Service Supporting F&B


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